For China’s new rich, nothing spells out the attraction of private banking quite like sipping wine with a European princess.
That is at least the hope at Liechtenstein’s LGT private bank, which is owned by the microstate’s “princely family” and recently deployed royalty to conduct a series of wine tastings with clients across Asia.
“Clients love her,” a spokesperson for the bank said of Princess Marie von Liechtenstein, who wrapped up a two-week regional tour last week. “How many people can say, ‘Hey, I just had a casual conversation with the princess of Liechtenstein?’ ”
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