Geely is launching a mass-market car in Europe, becoming the first Chinese automaker to push into the region in its own right.
The group, which owns Volvo Cars and the London Taxi Company, will today unveil Lynk & Co, which aims to compete directly with Volkswagen, the market leader in Europe, and appeal to younger buyers.
A Lynk-branded SUV will launch in China next year and be rolled out to Europe by the end of 2018, followed by smaller cars such as a saloon and a hatchback.
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