Chinese tech giant Tencent has chosen the 10th anniversary of the unveiling of the iPhone to launch a rival to Apple’s App Store.
WeChat, China’s most frequently used mobile app, today started offering “miniprograms” within the app from third-party developers. Users can now book a shared ride with Didi, order a gift from JD.com, or rent a bicycle from Mobike — and use over 100 other “apps within the app” — without leaving the WeChat platform.
The new miniprogram function makes WeChat, or Weixin in Chinese, the first big platform to provide an alternative to the App Store from Apple, which has tightly controlled what programs can be installed on an iOS device.
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