Maybelline’s Big Shot mascara campaign features a model with impeccable eye make-up, thick eyelashes and . . . well-groomed stubble.
Manny Gutierrez last month became just the second man to be chosen as the face for a make-up advertisement, the first being cosmetics aficionado James Charles, whose Instagram posts caught the eye of Covergirl last year.
Mr Charles, who has more than 1m Instagram followers, and Mr Gutierrez, who has 3m, believe that make-up should not be restricted to women. Make-up is “genderLESS and has no rules!”, Mr Gutierrez tells his 2m YouTube subscribers.
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