A dozen years ago, Paris was widely favoured to host the 2012 Olympics, only to be defeated by London. This was partly due to energetic lobbying by Tony Blair, the UK’s former centre-left prime minister, and partly to the capital’s campaign to brand itself as a modern, cosmopolitan city. “London will inspire the champions of tomorrow,” was its video tagline.
12年前，巴黎曾是广受青睐的2012年奥运会举办城市，但最终却输给了伦敦。伦敦之所以能够申办成功，部分应归功于中左翼的英国前首相托尼•布莱尔(Tony Blair)的积极游说，部分在于伦敦将自身标榜为一个现代化国际大都市的宣传活动。伦敦申奥视频的标语就是：“伦敦将激励明日的优胜者”。
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