In the early 1980s, people in China had a one-stop shop for all their banking needs: the People’s Bank of China.
It was, in fact, the only bank in China at the time, as well as the central bank. During the early years of economic reform in the country, citizens, government-owned enterprises and the first green shoots of private business had little choice about who to bank with. Marketing and branding for the state monopoly was virtually nonexistent.
More than three decades later, branding for banks in China has taken on new urgency.
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