乐尚街

Chinese bloggers bridge the gap between brands and buyers
manbetx3.0 时尚博主成品牌与买家的红娘


包括普拉达、路易威登在内的品牌重金邀请有粉丝影响力的时尚博主合作营销,但这种营销的长远效果也被质疑。

Surrounded by shelves heaving with Prada handbags and two dozen young female fans dressed head to toe in luxury brands, the man known in China as Mr Bags is in his element. “My first thought is that it’s a classic look,” he says, scrutinising the outfit of one of his “bagfans” — his name for followers of his blogs. He and the bagfans have gathered at an event to promote Prada’s new line of Cahier handbags at a store in an upscale Beijing mall.

置身于塞满普拉达(Prada)手包的货架中以及在几十位从头到脚都是奢侈名牌的女“包粉”簇拥下,这位在manbetx3.0 被称为“包先生”的男士是位时尚内行。“我第一反应是她穿的是经典款式。”他仔细打量其中一位“包粉”(其博客粉丝专称)的行头后这样点评道。他与这些女“包粉”齐聚北京某高档商场,为普拉达新款Cahier手袋推介造势。

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