When Steve Jobs launched the iPhone in 2007 he claimed it was a revolutionary product that would change everything. Hyperbole was, of course, his second tongue. But a decade on, it could be argued that Jobs was largely right, even if not in the way he imagined.
The launch of Apple’s latest iPhone X in Cupertino last week once again highlighted what a phenomenon the smartphone has become. With more than 1bn devices sold, the iPhone probably ranks as the most profitable product in history, helping to turn Apple into the most valuable public company in the world.
But, as Brian Merchant explains in his snappy book The One Device
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