A UK advertising company is about to enjoy the first fruits of a video streaming deal with a group owned by Chinese technology giant Alibaba.
MirriAd now works directly with Alibaba after initially striking the deal with Chinese video streaming platform Youku, which the internet retail group founded by Jack Ma bought for about $4bn two years ago.
Viewers of China’s Youku video streaming platform will soon be watching programming with brands, such as a realistic looking soft drink can on a coffee table, digitally inserted or superimposed into episodes by MirriAd.
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