Ikea has become the latest big-name retailer to radically overhaul its sales strategy in the face of online competition, launching a test to sell its flat-pack furniture through big ecommerce websites amid a fall in visitors to its out-of-town outlets.
面对线上竞争，宜家(Ikea)成为了最新一家彻底转变销售策略的大牌零售商。在通常位于郊区的门店客流下滑之际，宜家启动了一项测试：通过大型电子商务网站来出售其平板包装式家具。
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