The body acting for some of the leading independent record labels has struck licensing deals with five of China’s biggest streaming services, the latest sign that the country is becoming increasingly important for western artists.
Merlin, the London-based agency that represents 20,000 independent labels and makes up 12 per cent of the world’s digital music catalogue, signed deals with streaming services owned by Tencent, Alibaba and NetEase.
The company expects the deals will give its acts, such as Vampire Weekend, access to 500m consumers, or 90 per cent of digital music listeners in China.
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