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Chinese insurer ZhongAn plans blockchain chicken coup

An insurance company in China is looking to shake up the country’s chicken supply chain — using blockchain technology.

ZhongAn Online Property & Casualty Insurance, launched in 2014 with the backing of Alibaba payments affiliate Ant Financial, Tencent and Ping An Insurance, quickly grabbed attention with peculiar products such as a “binge drinking” policy that paid out if Chinese fans got drunk during football matches and suffered alcohol poisoning.

The company’s assets have ballooned since, more than doubling in 2017 to Rmb21.2bn ($3.3bn), its annual report showed this week.

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