When Scott Norton and Mark Ramadan were undergraduates at Brown university in Rhode Island a decade ago, they were horrified not by the 2008 financial crisis but by Heinz tomato ketchup. The bright red sauce was so common in shops and kitchens round the world that it seemed it would be there forever. “At the centre of supermarkets were all these classic American brands that hadn’t evolved in 70 years,” recalls Mr Norton.
十年前，当斯科特•诺顿(Scott Norton)和马克•拉马丹(Mark Ramadan)还在美国罗德岛布朗大学(Brown University)念本科时，他们并未对2008年金融危机感到恐惧，倒是亨氏(Heinz)番茄酱有点吓到他们了。这种鲜红色的酱汁在世界各地的店铺和厨房中是如此常见，以至仿佛它们永远不会消失。诺顿回忆道：“超市正中央总是堆放着这一经典美国品牌，70年都没变过。”
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