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How a Chinese tech company conquered markets overseas

He created a rare Chinese tech company that generates more revenue abroad than in its domestic market. In order to explain how he did it, Fu Sheng, founder of Cheetah Mobile, reaches for an analogy from communist military history.

When the communists led by Mao Zedong were fighting Chiang Kai-shek’s nationalists in 1948, Mao ordered an assault on the north-eastern city of Jinzhou. Taking the city led to the communist’s national victory a year later.

For Mr Fu, a softly spoken 40-year-old former software designer who has led Cheetah since its 2010 foundation, the battle was a “breakthrough point”, which he employs to illustrate how to focus a company’s energy. “Clean Master was our Jinzhou,” he says.

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