Oat milk has become the latest plant-based food phenomenon to be hit by a supply shortage, as more consumers seek a dairy-free alternative to cow’s milk.
The scramble for oat milk is so intense that Oatly, a large Swedish producer, has been forced to put further international expansion plans on hold so that it can meet demand in existing markets such as the US and the UK.
“We’re seeing hyper growth in demand,” said Ishen Paran, UK general manager at Oatly, which expected its turnover this year to rise almost 60 per cent to £84m.
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