A strong contender for Apple’s biggest product launch of 2019 will come in the form of an app — for Samsung televisions or Amazon’s home speakers.
As Apple prepares to unveil a streaming service with over $1bn of new television shows and films from the likes of Oprah Winfrey, Steven Spielberg and JJ Abrams, it is looking for viewers well beyond the owners of iPhones, iPads and Apple TV set-top boxes.
On the eve of the Consumer Electronics Show in Las Vegas on Sunday, Apple said it would bring its existing iTunes movies and TV app to Samsung’s latest TV sets. The move marks the first time that Apple has allowed a TV manufacturer to integrate iTunes.
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