媒体业

News groups grapple for a business model beyond advertising
新闻机构各显神通探索盈利模式


加拉汉:一些依赖数字广告的新媒体被迫裁员,一些报纸从数字订阅中获得稳定收入,还有的机构另辟蹊径向读者募集捐款。

Is it possible to make journalism pay? The question has loomed over a miserable few days for news organisations, with hundreds of journalists losing their jobs at BuzzFeed, Huffington Post and Gannett — the newspaper group that owns USA Today. The prosperous online future that was supposed to save a once-profitable industry has not materialised, and highly valued digital upstarts have proved to be worth substantially less than thought.

做新闻能实现盈利吗?对新闻机构来说,在愁云惨淡的这几天里,这个问题显得尤其突出——BuzzFeed、《赫芬顿邮报》(The Huffington Post)以及旗下拥有《今日美国》(USA Today)的甘尼特(Gannett)报业集团合计裁掉了数百名记者。人们本以为网络将能拯救这个曾经盈利的行业,但期待中的繁荣景象尚未到来,而事实证明,估值极高的数字媒体新贵的价值远低于人们所想。

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