In recent years, Philip Morris, the global tobacco group, has steered clear of the World Economic Forum’s annual meeting in Davos. No wonder. The WEF defines its mission with the pious mantra, “improving the state of the world”. Big Tobacco has been pilloried for damaging global health, due to the link between cancer and smoking. Tobacco executives saw little point in rubbing shoulders with the global elite in the Swiss Alps – and the WEF didn’t want to put tobacco bosses on its lofty panels.
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