In Earls Court, west London, there is a flat that has just been built. Before anyone even moved in, this three-bedroom apartment had three different owners, and lost one of them almost £400,000.
The flat is part of what will be an 808-home project in Lillie Square, co-developed by Capital & Counties Properties and members of Hong Kong’s Kwok family. The scheme’s first phase went on the market in March 2014, just as property prices in London were beginning to crest.
The developers quickly found a buyer for the flat, who took on a £2.07m contract to pay for what was then merely a picture in a glossy brochure. The buyer’s hope was that it would grow in value and could be sold on — perhaps before it was even finished.