Over the past four months, 2,000 people trying to get hired by McKinsey have been plonked in front of a computer screen showing a picture of an island and these words: “You are the caretaker of an island where plants and animals live in a variety of diverse ecosystems.”
This is the start of a computer game the consultancy is testing as it tries to lure clever, tech-savvy people from beyond its traditional Ivy League business school hunting grounds.
I learnt this a couple of weeks ago when I bumped into a consultant who knew about it. How odd, I thought, wondering if McKinsey would ever let me have a play. The other day, they did, though I was soon wishing they had not.
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