Jony Ive will be always be hailed as the designer who helped turn a struggling computer company into the world’s first trillion-dollar business. The departure of Apple’s chief design officer to found a new design company signifies the turn of a page in the history of industrial design. The British-born Ive, knighted in 2012, helped turn Apple into a producer of devices built around innovative design. The company will need to maintain his creative approach, even as it pivots away from relying on iPhones as its primary money-spinner.
乔纳森•艾夫爵士(Sir Jonathan Ive)将永远被誉为帮助一家挣扎中的电脑公司扭转颓势、最终成为世界上首家万亿美元企业的那个设计师。苹果公司(Apple)首席设计官离职去成立一家新的设计公司，标志着工业设计史翻开新的一页。出生于英国、2012年被封为爵士的艾夫，帮助苹果成为一家围绕创新设计打造起来的设备制造商。该公司将需要保持他的创造性方法，即使它正在转型，减轻其对iPhone作为主要创收来源的依赖度。
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