The new big thing for French haute joaillerie is “l’appartement”, where brands offer an “at home” atmosphere to captivate clients, encouraging them to linger while they shop. It began with Louis Vuitton’s invitation-only space above its Bond Street store. Cartier recently renovated its London flagship to include La Residence, which has a boudoir, dining room and bar. These spaces, designed to simulate home away from home, recreate the feeling of drawing rooms. But none have included a bedroom, until now.
法国高级珠宝品牌的最新潮流是配置“贵宾公寓”——各大时尚品牌推出“温馨之家”来吸引客户，鼓励客户在这里流连忘返。首推者是路易威登(Louis Vuitton)伦敦邦德街(Bond Street)门店，其在门店楼上辟出了仅服务特邀客户的专区。卡地亚(Cartier)最近重新装修了其伦敦旗舰店，专门辟出了La Residence——推出了闺房、餐厅以及酒吧区。这些专区旨在营造“宾至如归”的家居感，打造出一种自己家里起居室的温馨感。但各大品牌至今都还没有推出卧室。
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