On a sunny midsummer weekend in Los Angeles, Netflix turned the Santa Monica Pier — one of the city’s busiest tourist destinations — into a three-dimensional marketing blitz, transforming it into the fictional 1980s Indiana town where its hit show Stranger Things is set. The 110-year-old structures were dressed up to mimic the show’s location; the Ferris wheel was flashing eerie red lights over the Pacific Ocean. The night before, there had been a full marching band for a lavish premiere party.
在一个阳光明媚的仲夏周末，Netflix将洛杉矶最热闹的旅游景点之一圣塔莫尼卡码头(Santa Monica Pier)改造成一个立体营销造势的舞台。这座有着110年历史的码头被装点成热门连续剧《怪奇物语》(Stranger Things)的发生地——20世纪80年代印第安纳州的一个虚构小镇。摩天轮在太平洋上空闪烁着诡异的红光。前一天晚上的奢华首映式还请来了一支阵容强大的行进乐队。
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