Prudential will prioritise investing in Asia following the demerger of its UK business as it seeks to step up expansion in the region that already accounts for more than half of its profits.
“This new group . . . will be Asia led,” Nic Nicandrou, the insurance company’s chief executive for Asia, told the Financial Times.
He said the region would be “the preferred destination of capital for the group, whether it’s to branch out into new segments, develop new products and services, build out new relationships and develop new routes to market . . . Asia will be the priority”.
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