Viral video app TikTok is considering introducing a curated feed of content that will provide a safe space for brands to advertise, as the Chinese-owned company faces concerns about the volume of disturbing footage on its platform.
The app, popular among teenagers, is exploring launching a new stream that could include carefully selected content from the growing army of so-called TikTok creators or original videos created by professional publishers, according to three people familiar with the matter.
The move would allow TikTok to charge higher advertising rates to more premium brands than in its existing feed of short videos, following in the footsteps of rival US social media group Snap.
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