The stock market value of Google parent Alphabet is on the brink of hitting $1tn for the first time, making it the fourth of the Big Tech to reach the milestone.
The internet search company came within 1 per cent of the $1tn threshold on Friday, after a 7 per cent rally since the start of the year on hopes that it will report another record surge in advertising when it announces earnings on February 3.
Alphabet’s rise to $1tn comes against the backdrop of growing calls for stronger privacy and antitrust regulation, which have been one of the few clouds hanging over its stock price.
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