Dyson is to cut 900 jobs around the world, two-thirds of which are in the UK, in response to what the appliances maker said were shifting customer habits resulting from the coronavirus pandemic.
The axe will mostly fall on staff in retail and customer service, with the proposed redundancies affecting about 6 per cent of the company’s global workforce of 14,000.
Dyson said that demand “remained strong” for its products, which range from floor cleaners and air purifiers to hair dryers and lighting, but the way people were buying them had altered.
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