Josh Richards may only be 18 years old, but already 20m people follow his short videos on TikTok, and he earns hundreds of thousands of dollars promoting music and products on the app.
Last week, however, Mr Richards, who is known for his teen “bad boy” aesthetic, announced that he was ditching the platform that hosted his rise to fame to become the chief strategy officer at rival app Triller — amid snowballing concerns over TikTok’s Chinese ownership.
“We were trying to find an idea or a platform where we could . . . feel safe and not have that concern of data being shared,” Mr Richards said of the shake-up.
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