Realme, a low-cost newcomer Chinese smartphone maker, has carved out a leading position in Asia’s emerging markets, as the pandemic intensifies competition to secure market share in the strategically important region.
In the first half of 2020, Realme’s sales grew 157 per cent year on year, making it one of only two brands to register positive growth globally during the period, according to tech research firm Counterpoint.
The two-year-old brand cracked the world’s top 10 handsets last year, based almost entirely on its ability to sell cheap and relatively high-spec smartphones in south and south-east Asia.
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