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Pinduoduo clashes with Tesla in China over discounted cars

Analysts say episode suggests ecommerce group taking subsidies-based model to new level

China’s Pinduoduo has clashed with Tesla after it sold the US group’s electric vehicles at a hefty discount, highlighting the ecommerce platform’s controversial use of big subsidies.

Pinduoduo, the most valuable company in the world to have never turned an operating profit, last month hosted a group-buying event in which Chinese shoppers could buy a Tesla Model 3 for significantly below its Rmb291,800 ($42,100) price tag.

But Tesla originally said it would not deliver the cars, pointing to a company policy that bans the resale of its vehicles. Tesla, which recently became the world’s most valuable carmaker, only sells its vehicles directly to buyers via its website, bypassing dealers.

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