Facebook has lashed out at Apple’s attempt to limit advertisers’ ability to target iPhone owners, warning it could halve some app makers’ ad revenues, in the latest row between the two Silicon Valley rivals.
The social network warned that Apple’s update puts at risk hundreds of millions of dollars in revenues for Facebook and thousands of smaller companies that use its ad network.
The next update to the iPhone’s operating system, iOS 14, will require apps to obtain users’ permission, via a pop-up window, before gathering data that allows tracking and ad targeting.
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