In an improbable career spanning mushroom farming, journalism and selling erectile dysfunction pills, Zhong Shanshan says he has learnt the value of hype.
There was no shortage of it this week when Nongfu Spring, the bottled water company the 66-year-old founded in the mid-1990s, as Beijing continued to open up China’s economy, floated on the Hong Kong Stock Exchange.
A euphoric reception sent Nongfu’s shares up more than 50 per cent on their debut on Tuesday, catapulting Mr Zhong into the rarefied club of Chinese multibillionaires typically reserved for tech luminaries such as Alibaba’s Jack Ma.
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