观点新型冠状病毒

How to survive the Covid-19 retail apocalypse
新冠疫情下零售业该如何生存?

There are lessons to be learnt from the crisis, especially for companies willing to adapt
福鲁哈尔:美国运动服装零售商American Giant在疫情中的做法可以为其他品牌提供一些有趣的经验。

Aside from tourism and commercial real estate, it’s hard to imagine an industry that has been as devastated by Covid-19 as retail. In the US, malls are empty. Big brand chains from J Crew to Brooks Brothers to Lord & Taylor have filed for bankruptcy. In the work-from-home era, people still buy things — computers, home office equipment and wine — but apparel just isn’t top of mind these days.

除了旅游业和商业地产,很难想象哪个行业像零售业一样受到新冠肺炎(COVID-19,即2019冠状病毒病)如此的重创。在美国,商场里空荡荡的。从J Crew到Brooks Brothers再到Lord & Taylor等大型品牌连锁已申请破产。在家办公的时代,人们仍然会买东西:电脑、家用办公设备和葡萄酒,但最近服装已不再是人们最关心的商品。

您已阅读8%(564字),剩余92%(6523字)包含更多重要信息,订阅以继续探索完整内容,并享受更多专属服务。
版权声明:本文版权归manbetx20客户端下载 所有,未经允许任何单位或个人不得转载,复制或以任何其他方式使用本文全部或部分,侵权必究。
设置字号×
最小
较小
默认
较大
最大
分享×