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Morgan Stanley: can mega deals widen the gap with Goldman Sachs?

James Gorman’s acquisitions of ETrade and Eaton Vance place less emphasis on the investment bank operations

Within weeks of signing the second-biggest deal of his career, Morgan Stanley boss James Gorman was recovering from Covid-19 in his Manhattan apartment and watching the world’s economies lurch towards a coronavirus-driven recession. 

Some might have fretted about committing to pay $13bn for online brokerage ETrade at such a perilous time. But within months, Mr Gorman was already thinking about another big play, the $7bn acquisition of investment manager Eaton Vance, announced last week. 

“Timing is a funny thing,” says Mr Gorman, who argues that both deals were “strategically obvious over many years” and made just as much sense in the Covid world as before it.

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