乐尚街

Swiss watchmakers seek to reprice their entry-level models
瑞士腕表上调入门级产品售价

Luxury houses attempt to balance value and a fair price to lure in younger customers
疫情让瑞士腕表的市场加剧分化。低端客户在流失,高端市场更繁荣。瑞士腕表品牌纷纷上调入门级产品售价。

Even before Covid-19, parts of the Swiss watch industry faced an existential crisis. With prices spiking and volumes in freefall, change was on the way. Add the global pandemic to factors such as the genesis of the luxury smartwatch and the strength of the Swiss franc, and some brands — particularly those with so-called entry-level watches priced to attract newcomers to the market — are in a fight for survival.

即使在新冠疫情发生以前,瑞士腕表行业的部分领域已面临生存危机。随着腕表价格大幅上升以及销售规模显著下降,瑞士腕表行业面临改变。疫情manbetx app苹果 蔓延与豪华型智能手表的诞生以及瑞士法郎汇率走强等因素叠加在一起,导致部分品牌——特别是那些推出了所谓入门级腕表单品的品牌,产品定价旨在吸引新客户进入豪华腕表市场——开始为了生存而挣扎。

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