As chief executive Mary Barra announced the acceleration of General Motors’ rollout of 30 vehicle models in November, she said the carmaker was “committed to fighting for EV market share until we are number one in North America”.
She did not mention Tesla by name — and she did not have to.
A decade ago, GM was the company to beat in the US in electric vehicles. In 2012, the year Tesla debuted the Model S, GM sold more than 23,000 Chevrolet Volts, nearly double that of its nearest competitor, the Toyota Prius, and representing 18 per cent of the total US electric vehicle market.
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