Last month, Elon Musk offered $100m to fund a competition to find new ways of removing carbon dioxide from the air or water.
To win a slice of the cash on offer, competitors have “to create and demonstrate a solution that can pull carbon dioxide directly from the atmosphere or oceans and lock it away permanently in an environmentally benign way”.
The move helped burnish Musk’s green credentials, doubtless appealing to all those buyers of his Tesla electric cars who pride themselves on doing their bit for the environment. Yet before swallowing this green image, both they and Tesla’s shareholders might be wise to take a closer look at how the company is actually spending their cash.
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