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Hainan ‘on fire’ as luxury’s centre of gravity tilts to China

Western brands bet on Chinese shoppers staying at home beyond the Covid-19 pandemic

When poets, literati and courtiers fell out of favour with China’s emperors, they were banished to the island of Hainan to fend for themselves among wild jungles and indigenous tribes. 

Today, the tropical resort destination known as China’s Hawaii has become a rare bright spot in the global luxury market, which has been hit hard by the coronavirus pandemic.

“Hainan Island is on fire,” John D Idol, who heads Capri Holdings, owner of the Michael Kors and Versace brands, told analysts in February. 

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