FT大视野
Football’s relentless search for the ‘Asian fan’
可能被高估的“亚洲球迷”

The business plan for the European Super League was partly built on ambitious, but unproven, income streams from the region
尝试另起炉灶的欧洲超级联赛失败了,其商业计划部分是基于在亚洲创收的华丽设想,但这种设想未经现实检验。

Moments after Leicester City beat Chelsea to win the FA Cup on May 16, millions watching around the world were treated to a flourish of sporting theatre. The club’s 35-year-old Thai owner, Aiyawatt Srivaddhanaprabha — inheritor of an airport duty-free monopoly and one of the youngest billionaires in Asia — was yanked on to the pitch by the players, bear-hugged by each in turn and allowed to lift the trophy as one of the team.

5月16日,莱斯特城队(Leicester City)击败切尔西队(Chelsea)赢得英格兰足总杯(FA Cup),世界各地观看这场比赛的数百万观众随后目睹了欢腾的一幕。莱斯特城俱乐部现年35岁的泰国老板,继承了一家机场免税店集团、亚洲最年轻的亿万富豪之一阿亚瓦特•斯里瓦塔那布拉帕(Aiyawatt Srivaddhanaprabha)被球员们拉到场内,轮流被队员们拥抱,并被允许作为球队一员共举奖杯。

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