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France fines Google €220m for antitrust abuse in advertising

US group will not appeal and promises to make global changes to its business

French competition regulators have fined Google €220m for abusing its dominant position in the online advertising market and imposed changes to how it operates in the country for three years. 

The case laid out in detail how Google dominates the world of online advertising, and could provide a blueprint for other ongoing lawsuits against Google by US states like Texas, and investigations by regulators in Brussels and countries like the UK and Italy.

Google said it would not appeal the conclusions of the case, and said it would implement some of the remedies globally, according to a statement from France’s Competition Authority.

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