Nike chief executive John Donahoe gave an impassioned defence of his company’s business in China, months after the world’s largest sportswear brand became ensnared in a consumer backlash over its past statements on Xinjiang.
“Nike is a brand that is of China and for China,” Donahoe said on Thursday in response to a question from an analyst regarding the competition Nike faced from other brands in the region.
In March, Chinese state media circulated a months-old statement from Nike that expressed concern over reports of forced labour in Xinjiang. More than 1m Uyghurs are known to have been detained in the western region, which produces more than four-fifths of China’s cotton.
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