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ByteDance starts selling TikTok’s AI to other companies

New unit will help other companies personalise their websites and apps

ByteDance is selling some of the artificial-intelligence technology that powers its viral video app TikTok to websites and apps outside China, as it broadens its revenue streams ahead of a long-anticipated initial public offering.

A new division called BytePlus quietly launched in June and already lists customers all over the world, including in the US.

According to its website, early customers include Goat, the US-based fashion app; WeGo, a travel booking site in Singapore; and Chilibeli, an Indonesian online shopping start-up. TikTok is also listed among its customers.

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