YouTube’s paid music streaming services have amassed 50m subscribers, a milestone for Google as it competes with Amazon, Apple and Spotify in the fiercely competitive market.
After a slow start since launching in 2018, YouTube’s music streaming services have attracted millions of new paying users in recent months to reach 50m subscribers in August, according to two people briefed on the figures.
That is up markedly compared with the 30m subscribers that YouTube reported in October last year, and reflects growing demand for YouTube Music, which costs $10 a month, and YouTube Premium, an expanded product with extra video features that costs $12 a month.
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