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Christmas toy story: UK retailers brace for shortage of stock

Narrower product ranges and less discounting likely owing to supply chain bottlenecks

UK retailers’ Christmas cheer is set to be rationed this year as logistical challenges both at home and in Asia will result in narrower product ranges and less discounting during the festive season.

Supply issues in food distribution have dominated headlines in recent weeks, but non-food retailers are encountering similar setbacks in planning and stocking up for their busiest period of the year.

“I’ve never seen such conditions in over 40 years of selling toys,” said Gary Grant, founder and executive chair of The Entertainer, which operates more than 170 toy shops in the UK.

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