I got a call from my newly retired father recently, asking indignantly why ads for funeral homes and will-writing businesses were following him around the internet. He hadn’t been googling anything directly related, but had looked up some medications for my grandmother. I suggested that perhaps this, combined with his age, had caused some algorithm to conclude that he might require these services imminently. We tried to laugh it off, but I could tell the incident had unnerved him.
最近我接到了刚退休的父亲打来的电话，他愤怒地说，为什么他上网时总被推送殡仪馆和遗嘱撰写公司的广告？他没在谷歌(Google)上搜索过任何直接相关的东西，只查过一些我祖母吃的药。我觉得可能正是这些药，再加上他的年龄，导致某些算法判断他或许马上需要这些服务。我们本想一笑置之，但我感觉得出这件事让他很烦。
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