“I hate looking like a million dollars. I want to look independent and smart — like I’m different, but not too different.” Keira Kong, a millennial Shanghai-based agent for South Korean music artists, is trying to explain her newfound love for French brand Coperni. Since designers Arnaud Vaillant and Sébastien Meyer relaunched the label in 2019, Kong has built a small wardrobe of Coperni staples, including two dresses, two tops, three jackets and a pair of trousers. She commends the brand’s tailoring, its signature asymmetric cuts and its prices (T-shirts sell for about Rmb839 on farfetch.cn, or $130).
“我讨厌看起来跟一百万美元似的。我希望自己看起来独立、聪明——与众不同的，但也不能太与众不同。”千禧一代的Keira Kong这样解释她对法国品牌Coperni的喜爱。Kong在上海从事韩国音乐人经纪工作，自2019年设计师阿诺•瓦扬(Arnaud Vaillant)和塞巴斯蒂安•梅耶尔(Sébastien Meyer)重新推出该品牌以来，Kong已经收集了不少Coperni的主打产品，包括两条连衣裙、两件上衣、三件夹克和一条裤子。她欣赏该品牌的剪裁、标志性的不对称设计，也能接受它的价位——其T恤在farfetch.cn上的售价一般为839元人民币，合130美元。