This article only represents the author's own views.
Pop Mart International Group Ltd. (9992.HK) is preparing to “super-size” its core business, which has found huge success by selling popular “blind box” collectible toys from small shops and vending machines.
More precisely, the Hong Kong-listed company is reportedly preparing to double down on its winning formula with a foray into the theme park business, according to local media reports. The strategy does seem like a logical way for Pop Mart to leverage its huge fan base of young people who could be eager to meet its many popular toy characters in real-life form.
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