I cancelled an online streaming service recently. Well, I tried to. My first attempt failed to navigate the repeated offers and “are you sure?” prompts in the process. My recipe box comes much less often. I’ve cancelled one beauty subscription and downgraded another. I decided against kitchen roll deliveries because, really, do I need another one of these things? I have been repeatedly annoyed by the friction involved in managing the various subscriptions that are part of our daily lives.I am a walking economic stereotype, and one increasingly in the sights of global regulators. The “subscription economy” is heading into its first serious downturn. The rash of businesses offering consumers services or products on subscription took off in about 2011, led by TV and music streaming services and quickly followed by boxes of beauty products, clothes, organic coffee, craft beer, pet food and much more.
我最近取消了一个在线流媒体服务。我尽力了。我的第一次尝试失败了，过程中反复跳出来的特价和“你确定吗？”提示让我招架不住。我的食材料理包来的没那么频繁了。我取消了一份美妆订阅服务，还降级了另一份。我决定不再订购厨房纸巾送货服务，因为，说真的，我还需要这个东西吗？管理日常生活中各种订阅的麻烦老是让我心烦意乱。