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Manolo Blahnik wins 22-year legal fight over China trademark

Ruling will enable luxury British shoemaker to sell in country directly for first time

British shoe designer Manolo Blahnik has won the right to use his name in China for the first time, ending a costly 22-year legal battle.

In a rare ruling, China’s highest court cancelled a trademark incorporating the Manolo Blahnik name that has been owned by Chinese businessman Fang Yuzhou.

The decision will enable Blahnik — who started his business in London in 1971 and became a household name in the early 2000s through HBO’s Sex and the City — to sell his brand in the world’s fastest-growing luxury market for the first time.

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