电子商务

Shein copycats chase its explosive growth
后来者寻求复制希音的增长之路

Rivals seek to ride coattails of Chinese fast-fashion giant set to become world’s biggest specialist clothes seller
希音的崛起引来了许多模仿者,想从Z世代日益爱买廉价服装的趋势中获利,拼多多和字节跳动都推出了类似的快时尚平台。

The ascent of Chinese group Shein — set to become the world’s largest fast-fashion specialist retailer — has spawned imitators looking to profit from Gen Z’s growing appetite for cheap clothing.Chinese ecommerce group Pinduoduo and ByteDance, owner of the popular short-video app TikTok, have launched Shein-like platforms in recent months — Temu and If Yooou, respectively.

希音(Shein)的崛起引来了许多模仿者,想从Z世代日益爱买廉价服装的趋势中获利。这家manbetx3.0 集团很快就将成为世界最大的快时尚专业零售商。

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